While I don’t know if my ideas would be good from a business standpoint, this is how I would set things up. I think having three very well structured and defined tiers would best help users understand what they are buying. The Pentax lineup as it stands at the moment is fragmented with too many naming conventions and no well defined tiers besides the DA* line to everything else. High Tier (All lenses would be WR): Phase out DA* name and downgrade the APS-C only DA* glass such as the 16-50mm 2.8 and 50-135mm 2.8 to the middle tier (Other DA* are OK in FF!). Do not use the * (star) designator anymore. People outside of the Pentax realm usually seem to have no idea how to pronounce the “*” symbol… Take FA capable DA* lenses and call them D-FA SDM WR Limited. Make sure there is a full range of D-FA SDM Limited zooms available for advanced users. Take the FA Limiteds and DA Limiteds that are FA capable and make them WR. Call them D-FA WR Limited. All must include weather resistance (WR),...
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