Skip to main content

DPReview questioned Canon about EF-M

DPReview talked with Go Tokura (Chief Executive of Canon). The vast majority of the interview was about RF, but I do think there were a few interesting mentions of EOS M and online video content creators.

Let’s start with the two obvious mentions about the EF-M system:

Will the RF mount grow to incorporate APS-C format cameras? Or are you committed to the separate EF-M mount for APS-C?

We can’t comment on specific plans, but APS-C size cameras are popular due to their size, weight and telephoto range advantages compared to full-frame cameras. We will listen to customers’ opinion and consider possible options.

That sounds like confirmation they are considering putting a high density APS-C sensor camera into the RF system. I don’t quite get it unless there is a real technical benefit of that compared to a high density full-frame sensor that can read out the cropped area quickly. I’d personally rather have a slow 100mp full-frame camera with a fast crop mode compared to an APS-C RF camera that’s fast but with limited application. Maybe production cost is a major factor to a high density full-frame sensor.

On the other hand, it could have been a hint at a decent native telephoto lens coming to the EF-M system. That’s definitely a lens the system could use.

What market are you hoping to attract in the long-term with your EOS M range of cameras?

EOS M series cameras are popular with users who prefer compact and lightweight models. Many professional and enthusiast photographers use them as sub cameras. We will continue to promote the EOS M-series cameras as a means of meeting diverse needs.

Mr. Tokura mentions that professionals and enthusiasts actually use EF-M, which is interesting. Considering the context of the question maybe they want to grow that market more. That does seem hopeful they will continue to add more advanced technologies to EF-M in an attempt to cater to the enthusiast group in addition to the obvious entry level users. That said, it still feels like a non-answer. At the very least “continue” should mean something.

Online video content creators and streamers were mentioned a few times by Mr. Tokura:

For users who prioritize video shooting such as YouTubers and vloggers, we plan to provide products that facilitate comfortable shooting and streaming workflows.

Many vloggers and YouTubers use EOS or PowerShot G series cameras

and these cameras have also seen demand from YouTubers and vloggers. We are closely monitoring the changing needs of consumers and are discussing changes to product lineups as needed.

While some of that referred to their G series Powershot cameras with fixed lenses, it’s at least possible they were also referring to EF-M considering they mentioned “EOS”.

That’s one of my hopes for EF-M is that they try to embrace the mixture of hybrid photography and videography in these cameras. I talked a lot about that in a previous article.

I don’t even think it would take much to at least embrace that idea in EF-M cameras. Remove the artificial ~30 minutes per video clip limiter. Make sure audio levels are visible while recording. Those two simple changes would be a start without physical changes to the cameras. I wouldn’t expect Canon to update firmware in current models, but maybe the next one…

At the very least EF-M gets a “continue to promote” from Canon. 

Popular posts from this blog

Nikon Z5ii Announced and My Thoughts vs the Original Z5

The Nikon Z5ii was announced recently. I haven't actually used this new camera myself, so keep that in mind. This is going to be mostly me looking at the specs and comparing it to the original Nikon Z5, which I've been using for a few years now. Check out the full video on YouTube:   Check out the Nikon Z5ii through my links:  B&H: https://bhpho.to/4j36Ilk   Amazon: https://amzn.to/3E97WvW   Adorama: https://adorama.rfvk.net/Vx2B7M Best Buy: https://bestbuycreators.7tiv.net/zxnrYW As an affiliate of these shops, I earn from qualifying purchases!  The original Nikon Z5 camera. Overall, the original Z5 isn't a bad camera. I've gotten it to a point where it works how I want it to and it's reliable for what I do.  My main use case is often anime and comic conventions, going there and taking photos of people in cosplay. I usually use the 40mm f/2 lens on the Z5, and it works well for that.  First-person view using the Nikon Z5 at an anime convention. Ni...

Canon M6 Mark II HDMI & 10-bit Output?

I’m writing all of this down in case sources disappear and I want to reference M6ii HDMI-out information in the future.  Selecting clean HDMI from the settings. So this is not by any means a definitive source but rather a jumble of information I’m putting together in the moment. The “HDMI info disp” setting to select clean output mode. This camera's 4K isn't really that size internally, but better than 1080p at least. There is one webpage I know about that mentioned the Canon EOS M6 Mark II supports clean HDMI output in 10-bit 4:2:2. I don’t think the page exists any longer on Canon USA’s website because the old link no longer works after a redesign. https://youtu.be/_UT9u0XVn5U However it does currently exist on the Internet Archive .   A screen capture from the  Internet Archive  webpage copy. Here’s the important quote from that webpage:  HDMI recording: Menu-selected user choices for HDMI output with info (images recorded to the SD card); Clean 4K output, or...

7Artisans 50mm f/1.8 for Nikon Z-mount Overview

In this overview, I'm taking a look at the 7Artisans 50mm f/1.8 lens for the Nikon Z system. Is it worth considering over the official Nikon Z 50mm f/1.8s lens? I also compare it with the Nikon Z 24-50mm f/4-6.3 kit lens at 50mm.  Check out the full video on YouTube :  7Artisans sent me this lens to try out based on my  collaboration terms . They had no say in the content produced and were not allowed to preview it.  Check out the lens out through the 7Artisans official store . I am not affiliated with their website.  Or see the 7artisans 50mm f/1.8 AF Lens through my links:  Amazon.com B&H Photo Video ebay.com As an affiliate of these shops, I earn from qualifying purchases!  I have two additional videos. One shows autofocus performance in video situations . The other is a mix of GoPro footage and example photos from the photowalk of the Japanese styled garden .  Build Quality & Handling 7Artisans and Nikon lens side-by-side. The 7Artisan...